How do we look at the relationship between stimulus and perception?
In order to find a relationship between stimulus and perception we need
to quantify perceptions. To quantify perceptions we need to know a little
about numbers. There are four different types of number scales that can
be used to measure perception, some providing more information than others.
The simplest of scales is the nominal/categorical scale. With this scale,
numbers are used only as labels, for example, the numbering of football
players. A second scale is the ordinal scale. The ordinal scale is used
to rank stimuli greater than or less than each other, for example, the
rating of the pleasantness of odors. With the this scale, the intervals
between the assigned numbers are meaningless. A third scale is the interval
scale. The interval scale is concerned with equality of intervals/differences
between assigned numbers. An example of an interval scale is temperature
scales in Fahrenheit or Celsius. The final scale is the ratio scale, which
too has meaningful intervals. The difference between this scale and
the interval scale is that the ratio scale has an absolute zero, as is
the case when measuring length or weight or density (Stevens, 1951).